Truth in advertising

I'm currently reading a "Major New Fantasy Epic" by a "New York Times Bestselling Author" which is supposed to be "...unlike anything you've ever read." Seven chapters in, I'm still waiting for a single original idea or character concept. Sure, I haven't previously encountered them arranged like this, but that just means it isn't in danger of infringing on someone else's copyright. I mean, if your premise is that magic nearly destroyed the world so everybody hates and fears magic, except that people can have limited "talents" which are sort of ok but make your neighbors look at you warily . . . well you've got a fair amount of company and would have to do something pretty innovative with the rest of the story to make it "unlike anything you've ever read."

Oh well, at least he's a semi-decent author so far and I only hate the characters I'm supposed to hate so I'll keep reading. But I'll be truly surprised if there's an original idea lurking somewhere in the rest of this book.